How much does a small business website cost in 2026?

“How much will it cost?” — that’s the first question we hear from small business owners. And rightly so, because market prices vary wildly: from a few hundred złoty for a template to tens of thousands for a custom web platform. Below we break the cost of a website down into its parts, so you know exactly what you’re paying for.

Realistic price ranges in 2026

For a small service business — a beauty salon, barbershop, car detailing studio or local service provider — prices in Poland typically look like this:

• Landing page / business card site (1–3 pages): PLN 1,500 – 4,000. Essential information, contact details, a map and a contact form.
• Full business website (4–10 pages): PLN 4,000 – 12,000. Services, pricing, portfolio gallery, blog, and local SEO optimisation.
• Custom-built website: from PLN 12,000 upwards. Online booking, third-party integrations, multilingual content.

DIY website builders tempt you with plans from free to ~PLN 100 a month, but their real cost is your time — plus compromises in speed, SEO and design uniqueness.

What makes up the price?

A professional project is the sum of several elements: UI/UX design tailored to your brand instead of a template, development (code, responsiveness, performance), content (copy, photos, translations), technical SEO (site structure, structured data, loading speed) and infrastructure setup — domain, hosting, SSL certificate and business e-mail.

There are also recurring costs worth remembering:

• domain: about PLN 60–120 per year,
• hosting: PLN 200–600 per year,
• technical support (optional): from around PLN 100 per month.

Where can you save — and where you shouldn’t?

You can trim the budget sensibly by launching with fewer pages and expanding the site in stages. Writing your own content is another smart move — nobody knows your business better than you do.

What you shouldn’t save on is performance and SEO. A website that doesn’t show up in Google doesn’t earn money — no matter how little it cost. The same goes for the mobile version: in service industries, most clients open your site on their phone.

Summary

For most small businesses, a reasonable budget for a professional website in 2026 is PLN 4,000 – 12,000 plus modest yearly costs. Treat it as an investment: a well-designed website can pay for itself after just a few new clients.